beiart

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<channel>
	<title>beiart</title>
	<link>http://www.beibeiart.com</link>
	<description>beiart</description>
	<pubDate>Tue, 06 Mar 2012 07:20:53 +0000</pubDate>
	<generator>http://www.beibeiart.com</generator>
	<language>en</language>
	
		
	<item>
		<title>KFC</title>
				
		<link>http://www.beibeiart.com/KFC</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/KFC</comments>

		<pubDate>Tue, 06 Mar 2012 07:20:53 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2947252</guid>

		<description>KFC Homepage design

To let people know KFC staff pick up litter on the streets in the neighbourhood after the restaurants are closed, they are trying to do their bit for the environment.

I created all the shapes in illustrator, then overlayed a cardboard texture on top of them to create a card cutout effect.

&#60;img src="http://payload32.cargocollective.com/1/0/1689/2947252/No Littering W4_Home_7.jpg" width="670" height="489" width_o="1300" height_o="950" src_o="http://payload32.cargocollective.com/1/0/1689/2947252/No Littering W4_Home_7_o.jpg" data-mid="15519427"  border="0" align="left"/&#62;

KFC Facebook app 

Confess your Crush - A monthly competition that gives KFC fans a chance to win great music-related prizes.

&#60;img src="http://payload32.cargocollective.com/1/0/1689/2947252/The Crush_2012_V13.jpg" width="670" height="1273" width_o="1053" height_o="2001" src_o="http://payload32.cargocollective.com/1/0/1689/2947252/The Crush_2012_V13_o.jpg" data-mid="15006495"  border="0" align="left"/&#62;


</description>
		
		<excerpt>KFC Homepage design  To let people know KFC staff pick up litter on the streets in the neighbourhood after the restaurants are closed, they are trying to do their...</excerpt>

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		<media:thumbnail url="http://payload32.cargocollective.com/1/0/1689/2947252/prt_1331039581.jpg" />

	</item>
		
		
	<item>
		<title>Sony PlayStation Singstar </title>
				
		<link>http://www.beibeiart.com/Sony-PlayStation-Singstar</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Sony-PlayStation-Singstar</comments>

		<pubDate>Thu, 01 Mar 2012 08:37:44 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2915287</guid>

		<description>Pass the mic - A Facebook App for popular Sony PlayStation game - Singstar. To get you and your friends to write a song together.

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/1.Host_landing page.jpg" width="670" height="655" width_o="1421" height_o="1390" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/1.Host_landing page_o.jpg" data-mid="14830088"  border="0" align="left"/&#62;

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/3.Host_createasong_with leaderboard link.jpg" width="670" height="655" width_o="1421" height_o="1390" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/3.Host_createasong_with leaderboard link_o.jpg" data-mid="14830095"  border="0" align="left"/&#62;

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/2.Complete song_continue song page_host2_addlines.jpg" width="670" height="668" width_o="1421" height_o="1418" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/2.Complete song_continue song page_host2_addlines_o.jpg" data-mid="14830093"  border="0" align="left"/&#62;

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/1.Complete song_select song v2.jpg" width="670" height="668" width_o="1421" height_o="1418" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/1.Complete song_select song v2_o.jpg" data-mid="14830085"  border="0" align="left"/&#62;

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/5.Invitee_likebox.jpg" width="670" height="655" width_o="1421" height_o="1390" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/5.Invitee_likebox_o.jpg" data-mid="14830098"  border="0" align="left"/&#62;

&#60;img src="http://payload30.cargocollective.com/1/0/1689/2915287/6.Host_Songleaderboard_published song_filter1.jpg" width="670" height="655" width_o="1421" height_o="1390" src_o="http://payload30.cargocollective.com/1/0/1689/2915287/6.Host_Songleaderboard_published song_filter1_o.jpg" data-mid="14830101"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Pass the mic - A Facebook App for popular Sony PlayStation game - Singstar. To get you and your friends to write a song together.              </excerpt>

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		<media:thumbnail url="http://payload30.cargocollective.com/1/0/1689/2915287/prt_1330616046.jpg" />

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	<item>
		<title>iPhone app</title>
				
		<link>http://www.beibeiart.com/iPhone-app</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/iPhone-app</comments>

		<pubDate>Thu, 02 Dec 2010 10:46:20 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">826959</guid>

		<description>Gay Network dating app

I was responsible for the interface design of the app, working with developers to come up with the best solutions within Apple guidelines. The app was approved by Apple on the first submission which we were very happy about.

&#60;img src="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_intro pg_sm.png" width="338" height="600" width_o="338" height_o="600" src_o="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_intro pg_sm_o.png" data-mid="3936049"  border="0" align="left"/&#62;

Users can search for 'Guys Near Me', and send various winks like 'Tell me more', 'Fancy a coffee', 'You're hot!', 'Let's chat' and 'Winking' to other users.

&#60;img src="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_guys nr me_winks_sm.png" width="639" height="600" width_o="639" height_o="600" src_o="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_guys nr me_winks_sm_o.png" data-mid="3936156"  border="0" align="left"/&#62;

You can browse other guy's profiles and upload up to 11 public photos and 10 private ones compared to just 1 photo on some other Gay dating apps. You can also chat and send photos to each other and update your profile in detail. This app is more about building relationships. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_profile_conversation_sm.png" width="639" height="600" width_o="639" height_o="600" src_o="http://payload.cargocollective.com/1/0/1689/826959/app screenshot_profile_conversation_sm_o.png" data-mid="3936158"  border="0" align="left"/&#62;

http://itunes.apple.com/gb/app/id404009319?mt=8

&#60;img src="http://payload.cargocollective.com/1/0/1689/826959/GN app on apple.jpg" width="670" height="778" width_o="1095" height_o="1272" src_o="http://payload.cargocollective.com/1/0/1689/826959/GN app on apple_o.jpg" data-mid="3936614"  border="0" align="left"/&#62;</description>
		
		<excerpt>Gay Network dating app  I was responsible for the interface design of the app, working with developers to come up with the best solutions within Apple guidelines....</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/826959/prt_1291304776.png" />

	</item>
		
		
	<item>
		<title>Print and P.O.S</title>
				
		<link>http://www.beibeiart.com/Print-and-P-O-S</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Print-and-P-O-S</comments>

		<pubDate>Wed, 01 Sep 2010 11:15:07 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">605856</guid>

		<description>Some design work I did.

Blackberry posters

&#60;img src="http://payload.cargocollective.com/1/0/1689/605856/Blackberry 48sheet_multimedia_sm.jpg" width="670" height="414" width_o="2000" height_o="1236" src_o="http://payload.cargocollective.com/1/0/1689/605856/Blackberry 48sheet_multimedia_sm_o.jpg" data-mid="2799646"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/605856/Blackberry 48sheet_touch_2phones_1_sm.jpg" width="670" height="410" width_o="2000" height_o="1225" src_o="http://payload.cargocollective.com/1/0/1689/605856/Blackberry 48sheet_touch_2phones_1_sm_o.jpg" data-mid="2799648"  border="0" align="left"/&#62;



Pantene P.O.S

&#60;img src="http://payload.cargocollective.com/1/0/1689/605856/Route1.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/605856/Route1_o.jpg" data-mid="2799679"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/605856/Route2.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/605856/Route2_o.jpg" data-mid="2799683"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/605856/Route3.jpg" width="406" height="1000" width_o="406" height_o="1000" src_o="http://payload.cargocollective.com/1/0/1689/605856/Route3_o.jpg" data-mid="2799711"  border="0" align="left"/&#62;</description>
		
		<excerpt>Some design work I did.  Blackberry posters        Pantene P.O.S      </excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/605856/prt_1283357627.jpg" />

	</item>
		
		
	<item>
		<title>Lomography</title>
				
		<link>http://www.beibeiart.com/Lomography</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Lomography</comments>

		<pubDate>Thu, 01 Jul 2010 10:40:08 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">490086</guid>

		<description>Who would've thought a little Russian camera can produce such colourful images. I've been using the Lomo camera for near 10 years now, the philosophy is 'Don't think, Just shoot', something that all Lomographers share. It's to keep the creative process more spontaneous.


&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/sexy-legs_1.jpg" width="550" height="349" width_o="550" height_o="349" src_o="http://payload.cargocollective.com/1/0/1689/490086/sexy-legs_1_o.jpg" data-mid="2332782"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/breakdancing-sequence1.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/breakdancing-sequence1_o.jpg" data-mid="2220048"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/pineapple-dance-studio.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/pineapple-dance-studio_o.jpg" data-mid="2220049"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/bike1.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/bike1_o.jpg" data-mid="2220050"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/bike2.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/bike2_o.jpg" data-mid="2220051"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/dog1.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/dog1_o.jpg" data-mid="2220052"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/annabelle-blowing-matches.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/annabelle-blowing-matches_o.jpg" data-mid="2220053"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/juliet.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/juliet_o.jpg" data-mid="2220054"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/ducks-in-window.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/ducks-in-window_o.jpg" data-mid="2220057"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/man-at-market.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/man-at-market_o.jpg" data-mid="2220061"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/market1.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/market1_o.jpg" data-mid="2220066"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/market2.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/market2_o.jpg" data-mid="2220070"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/blue-sky.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/blue-sky_o.jpg" data-mid="2220071"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/bottoms.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/bottoms_o.jpg" data-mid="2220072"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/soho-club.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/soho-club_o.jpg" data-mid="2220073"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/soho-shop.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/soho-shop_o.jpg" data-mid="2220076"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/chair-shadow.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/chair-shadow_o.jpg" data-mid="2220080"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/decking.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/decking_o.jpg" data-mid="2220081"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/shadows.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/shadows_o.jpg" data-mid="2220083"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/490086/shadows1.jpg" width="550" height="351" width_o="550" height_o="351" src_o="http://payload.cargocollective.com/1/0/1689/490086/shadows1_o.jpg" data-mid="2220084"  border="0" align="left"/&#62;


</description>
		
		<excerpt>Who would've thought a little Russian camera can produce such colourful images. I've been using the Lomo camera for near 10 years now, the philosophy is 'Don't...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/490086/prt_soho-shop.jpg" />

	</item>
		
		
	<item>
		<title>Concept - British Gas </title>
				
		<link>http://www.beibeiart.com/Concept-British-Gas</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Concept-British-Gas</comments>

		<pubDate>Thu, 01 Jul 2010 09:33:29 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">489922</guid>

		<description>British Gas - Here to Help Integrated campaign

Here to Help is a charity set up by British Gas to help alleviate poverty in the UK. the campaign consists of press ads, banner ads and radio spots. The project was pulled the very last minute due to lack of budget, we got as far as agreeing on a photographer.

Poster to generate awareness for heat poverty

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/sofa poster.jpg" width="595" height="841" width_o="595" height_o="841" src_o="http://payload.cargocollective.com/1/0/1689/489922/sofa poster_o.jpg" data-mid="2219578"  border="0" align="left"/&#62;

Outdoor (Heat poverty), a real sofa on the billboard, to show the changes as the weather changed.

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/sofa bilboard.jpg" width="558" height="721" width_o="558" height_o="721" src_o="http://payload.cargocollective.com/1/0/1689/489922/sofa bilboard_o.jpg" data-mid="2219611"  border="0" align="left"/&#62;


Banner ad: Text would fall like snow

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/2.heat poverty banners.jpg" width="500" height="355" width_o="500" height_o="355" src_o="http://payload.cargocollective.com/1/0/1689/489922/2.heat poverty banners_o.jpg" data-mid="2219612"  border="0" align="left"/&#62;


Poster to generate awareness of how visually impaired people get a round just to have a cup of tea.

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/visually impaired poster.jpg" width="595" height="841" width_o="595" height_o="841" src_o="http://payload.cargocollective.com/1/0/1689/489922/visually impaired poster_o.jpg" data-mid="2219613"  border="0" align="left"/&#62;

Interactive banner: images appear when the viewer move their cursor around the screen.

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/visual banner.jpg" width="670" height="473" width_o="1190" height_o="841" src_o="http://payload.cargocollective.com/1/0/1689/489922/visual banner_o.jpg" data-mid="2219615"  border="0" align="left"/&#62;

30 secsonds Radio

&#60;img src="http://payload.cargocollective.com/1/0/1689/489922/radio ad.jpg" width="591" height="665" width_o="591" height_o="665" src_o="http://payload.cargocollective.com/1/0/1689/489922/radio ad_o.jpg" data-mid="2219616"  border="0" align="left"/&#62;</description>
		
		<excerpt>British Gas - Here to Help Integrated campaign  Here to Help is a charity set up by British Gas to help alleviate poverty in the UK. the campaign consists of press...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/489922/prt_sofa bilboard_thumbnail.jpg" />

	</item>
		
		
	<item>
		<title>Concept -Dell/MTV Music awards competition</title>
				
		<link>http://www.beibeiart.com/Concept-Dell-MTV-Music-awards-competition</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Concept-Dell-MTV-Music-awards-competition</comments>

		<pubDate>Fri, 25 Jun 2010 14:35:34 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">481536</guid>

		<description>Why do some clients always ask for 'Big ideas', but then tells you actually they haven't got the budget to do it the very last minute? Here's a concept that almost made it...

Dell- MTV European music awards sponsorship / competition

We had to come up with a competition idea for people to enter and win VIP tickets to the MTV European music awards in Berlin 2010. But the ideas needed to link back to the 'Sweets - wrapping' campaign that was running at the time:

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/posters.jpg" width="670" height="309" width_o="1620" height_o="748" src_o="http://payload.cargocollective.com/1/0/1689/481536/posters_o.jpg" data-mid="2176163"  border="0" align="left"/&#62;

So my thoughts were, sweets...treats....all wrapped up...you unwrap to reveal something exciting inside. I was also thinking about the music side of it, along the lines of 'Music - unplugged', then my next thought became:

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/Picture 2.png" width="531" height="293" width_o="531" height_o="293" src_o="http://payload.cargocollective.com/1/0/1689/481536/Picture 2_o.png" data-mid="2176257"  border="0" align="left"/&#62;


The client wanted a big idea, so I went big. The next idea was to ask the great artists - Christo &#38; Jeanne-Claude who are famous for wrapping buildings with fabrics on a huge scale, to wrap the Berlin O2 centre where the awards ceremony was held.

Won't it be great to have this at the opening ceremony of the MTV awards? Imagine helicopters flying around to take the wrapped fabric off the O2 centre to reveal the building inside. MTV could adopt the 'Wrapping' theme for the night in conjunction with Dell. This could include wrapped menus, food, chairs and even acts - Bands could break out of giant parcels onstage. It would literally be:  'Music - Unwrapped'


&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/unwrapp building.jpg" width="670" height="484" width_o="822" height_o="595" src_o="http://payload.cargocollective.com/1/0/1689/481536/unwrapp building_o.jpg" data-mid="2176274"  border="0" align="left"/&#62;


TV commercial
The commercial would also feature the wrapped theme. Paper would be torn to reveal undiscovered new individuals and bands and eventually the O2 Centre. Viewers would be invited to send in videos of themselves interviewing new acts they have discovered. A winner would be selected from the entries, and the band would have a chance to put their video on the MTV site.

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/TV storybaord1.jpg" width="670" height="422" width_o="2048" height_o="1290" src_o="http://payload.cargocollective.com/1/0/1689/481536/TV storybaord1_o.jpg" data-mid="2176326"  border="0" align="left"/&#62;


Poster

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/unwrap poster_sm.jpg" width="424" height="600" width_o="424" height_o="600" src_o="http://payload.cargocollective.com/1/0/1689/481536/unwrap poster_sm_o.jpg" data-mid="2176339"  border="0" align="left"/&#62;


Interactive banner - you can unwrap it to see the content:


&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/unwrap MPU.jpg" width="670" height="312" width_o="1500" height_o="700" src_o="http://payload.cargocollective.com/1/0/1689/481536/unwrap MPU_o.jpg" data-mid="2176365"  border="0" align="left"/&#62;


Viral – Coldplay unwrapped
These would feature last year’s Dell - MTV competition 'Red carpet reporter' winner. She would be interviewing say, Coldplay. Then, she’d turn to camera and tell everyone about how she got there, what it did for her and why YOU should enter the competition. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/content.jpg" width="670" height="374" width_o="2048" height_o="1145" src_o="http://payload.cargocollective.com/1/0/1689/481536/content_o.jpg" data-mid="2176392"  border="0" align="left"/&#62;

Experiential Use a VW bus as a on the road recording studio. It’s German and has associations with music, touring bands and hippies. It can tour around Germany and invite new unsigned bands to have a chance to have their materials recorded.

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/VWvan_sm.jpg" width="670" height="477" width_o="700" height_o="499" src_o="http://payload.cargocollective.com/1/0/1689/481536/VWvan_sm_o.jpg" data-mid="2176443"  border="0" align="left"/&#62;


Competition idea extended by using Social Media
Pass the parcel: It seemed a natural extension to use 'Pass the parcel' game as a way to get people involved online.

Set up a live 'Pass the Parcel' game on a social network site such as Facebook.You sign up yourself and a group of friends to the game, Dell sends the parcel and each person unwraps a layer and pass it on. 

There could be all sorts of treats and prizes embedded in different layers, such as Dell accessories, Free music CDs/downloads, spa, holidays, cash prizes etc. But the bigger the treats are the more people you need to circulates to for a chance to win. This encourages people to continuing playing it and pass it on.

The client loved this idea, but...they won't spend the money to build it. And guess what, 2 months later 'Virgin Blue' launched their 'Pass the parcel' online game, a very similar idea. A great opportunity missed! 

&#60;img src="http://payload.cargocollective.com/1/0/1689/481536/Pass the parcel_FB.jpg" width="670" height="555" width_o="1238" height_o="1026" src_o="http://payload.cargocollective.com/1/0/1689/481536/Pass the parcel_FB_o.jpg" data-mid="2176470"  border="0" align="left"/&#62;</description>
		
		<excerpt>Why do some clients always ask for 'Big ideas', but then tells you actually they haven't got the budget to do it the very last minute? Here's a concept that almost...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/481536/prt_unwrapp building_thumbnail.jpg" />

	</item>
		
		
	<item>
		<title>DM</title>
				
		<link>http://www.beibeiart.com/DM</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/DM</comments>

		<pubDate>Fri, 18 Jun 2010 12:32:06 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">470813</guid>

		<description>Toyota Corolla mailer: Sardine tin concept -a spacious mini people-carrier ideal for families.

&#60;img src="http://payload.cargocollective.com/1/0/1689/470813/DM-5_sardine1.jpg" width="670" height="484" width_o="2048" height_o="1482" src_o="http://payload.cargocollective.com/1/0/1689/470813/DM-5_sardine1_o.jpg" data-mid="2119651"  border="0" align="left"/&#62;
Mailer gets bigger as it opens -last reveal is A3 size

&#60;img src="http://payload.cargocollective.com/1/0/1689/470813/DM-6_sardine2.jpg" width="670" height="474" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/470813/DM-6_sardine2_o.jpg" data-mid="2119671"  border="0" align="left"/&#62;

Return coupon:  Come and take a closer look - return the coupon and receive a test drive

&#60;img src="http://payload.cargocollective.com/1/0/1689/470813/DM_Sardine tin concept-3.jpg" width="670" height="474" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/470813/DM_Sardine tin concept-3_o.jpg" data-mid="2119674"  border="0" align="left"/&#62;



A DM piece from Royal Mail Special Delivery service targeted at e-tailer traders, people who rely heavily on good reputation for their on-time delivery service. The stars are die-cuts, as you pull out the insert card, the stars turn red, which represent the star rating system that is highly recognisable when purchasing online.

&#60;img src="http://payload.cargocollective.com/1/0/1689/470813/DM-1_royal mail_4.jpg" width="670" height="473" width_o="2048" height_o="1447" src_o="http://payload.cargocollective.com/1/0/1689/470813/DM-1_royal mail_4_o.jpg" data-mid="2119690"  border="0" align="left"/&#62;



A doordrop to announce a new Fiat dealership is opening near you

&#60;img src="http://payload.cargocollective.com/1/0/1689/470813/DM-2_Fiat.jpg" width="670" height="473" width_o="2048" height_o="1447" src_o="http://payload.cargocollective.com/1/0/1689/470813/DM-2_Fiat_o.jpg" data-mid="2119700"  border="0" align="left"/&#62;

Front line: 'Getting to the new Fiat dealership is quick'
Back line: 'It's getting home that may take awhile'</description>
		
		<excerpt>Toyota Corolla mailer: Sardine tin concept -a spacious mini people-carrier ideal for families.   Mailer gets bigger as it opens -last reveal is A3 size    Return...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/470813/prt_sardine thumbnail.jpg" />

	</item>
		
		
	<item>
		<title>Various Digital work</title>
				
		<link>http://www.beibeiart.com/Various-Digital-work</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Various-Digital-work</comments>

		<pubDate>Mon, 14 Jun 2010 12:48:01 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">463444</guid>

		<description>Samsung Olympics sponsorship webpages:

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/01_EveryonesOlympics_SATO_Teamsamsung_UK_Beckham_10.jpg" width="670" height="631" width_o="1390" height_o="1311" src_o="http://payload.cargocollective.com/1/0/1689/463444/01_EveryonesOlympics_SATO_Teamsamsung_UK_Beckham_10_o.jpg" data-mid="22864412"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/01_EveryonesOlympics_SATO_Teamsamsung_Italia_Cagnotto_11.jpg" width="670" height="594" width_o="1390" height_o="1233" src_o="http://payload.cargocollective.com/1/0/1689/463444/01_EveryonesOlympics_SATO_Teamsamsung_Italia_Cagnotto_11_o.jpg" data-mid="22864423"  border="0" align="left"/&#62;

Website design for RAF Reserves: We created the website to overcome the perception that the Reserves are inferior to the Territorial Army, and to make it more of a resource for prospective soldiers. We used the duality of the civilian/military life as the structure of the site to highlight this. Scroll over a person and they change to their Reserves persona to tell you their bit about the Reserves. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/01.jpg" width="670" height="608" width_o="822" height_o="747" src_o="http://payload.cargocollective.com/1/0/1689/463444/01_o.jpg" data-mid="2081857"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/03.jpg" width="670" height="608" width_o="822" height_o="747" src_o="http://payload.cargocollective.com/1/0/1689/463444/03_o.jpg" data-mid="2081858"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/04.jpg" width="670" height="608" width_o="822" height_o="747" src_o="http://payload.cargocollective.com/1/0/1689/463444/04_o.jpg" data-mid="2081859"  border="0" align="left"/&#62;

Gay network website: gaynetwork.co.uk My role was to refresh the look of the website.

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/GN_homepage_redeisgn3.jpg" width="670" height="765" width_o="1050" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1689/463444/GN_homepage_redeisgn3_o.jpg" data-mid="10466085"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/GN_iphone app product page1.jpg" width="670" height="885" width_o="1050" height_o="1387" src_o="http://payload.cargocollective.com/1/0/1689/463444/GN_iphone app product page1_o.jpg" data-mid="10466114"  border="0" align="left"/&#62;

Vodafone: I helped on a pitch for Vodafone Mobile Internet digital and DM business, we recommended tatical emails like this. The agency did win the pitch. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/vodafone_email_CRIMINAL.jpg" width="670" height="893" width_o="770" height_o="1027" src_o="http://payload.cargocollective.com/1/0/1689/463444/vodafone_email_CRIMINAL_o.jpg" data-mid="2081908"  border="0" align="left"/&#62;

Newsletter for British Gas: Using a fun game like space invaders to demonstrate how to cut down paper bills.

&#60;img src="http://payload.cargocollective.com/1/0/1689/463444/BG animated newsletter-1.jpg" width="670" height="474" width_o="841" height_o="595" src_o="http://payload.cargocollective.com/1/0/1689/463444/BG animated newsletter-1_o.jpg" data-mid="2081935"  border="0" align="left"/&#62;

Re-design of Anglo American website: It used to look very coprorate, cluttered with little imagery. The new design I came up with focus on one main image which represent a story of the moment, the result is much more cleaner and user-friendly.

 &#60;img src="http://payload.cargocollective.com/1/0/1689/463444/Anglo_american.jpg" width="670" height="473" width_o="2000" height_o="1413" src_o="http://payload.cargocollective.com/1/0/1689/463444/Anglo_american_o.jpg" data-mid="2119201"  border="0" align="left"/&#62;

Unicef pop under banner: to support the TV show 'The Long Way Down', it has a google earth layer, so you can track where the crew has been and watch videos and read about their journey. Also a widget as a donation tracker. 

 &#60;img src="http://payload.cargocollective.com/1/0/1689/463444/google earth.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/463444/google earth_o.jpg" data-mid="2119246"  border="0" align="left"/&#62;</description>
		
		<excerpt>Samsung Olympics sponsorship webpages:      Website design for RAF Reserves: We created the website to overcome the perception that the Reserves are inferior to the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/463444/prt_vodafone_thumbnail.jpg" />

	</item>
		
		
	<item>
		<title>Dell - Digital, Print</title>
				
		<link>http://www.beibeiart.com/Dell-Digital-Print</link>

		<comments>http://www.beibeiart.com/following/beibeiart.com/Dell-Digital-Print</comments>

		<pubDate>Fri, 11 Jun 2010 05:07:02 +0000</pubDate>

		<dc:creator>beiart</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">431360</guid>

		<description>During my 2 years working on Dell, I have worked on various digital projects, these include microsites,  landing pages, emails,  newsletters, flash/ interactive and static banners. Also online competition ideas for social networking sites. 

I have also done some print work for outdooor, events and magazines. My role consisted of coming up with concepts and designing to the final stage.

The Dell Lab - Dell New product microsite: The client wanted to showcase the new range of products that are launched throughout the year. The concept I came up with is to present them in a futuristic lab environment. The viewers can select from different product via the thumbnails at the bottom of each page, all the info tabs are supported by flash, when you click on them, they will open and close in a smooth movement. 

Intro page

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/intro-page.jpg" width="670" height="503" width_o="932" height_o="700" src_o="http://payload.cargocollective.com/1/0/1689/431360/intro-page_o.jpg" data-mid="2080250"  border="0" align="left"/&#62; 

Laptop page, Desktop page, Electronics &#38; Accessories page

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/3-pages.jpg" width="670" height="180" width_o="2048" height_o="551" src_o="http://payload.cargocollective.com/1/0/1689/431360/3-pages_o.jpg" data-mid="2080366"  border="0" align="left"/&#62;


E-Catalogue Interactive banner: To get people to switch to the e-catalogue from the paper version. Because of the interactive nature of the banner, the click through rate doubled than the usual static banners.

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/Ecat-flash-storyboard.jpg" width="670" height="389" width_o="1087" height_o="632" src_o="http://payload.cargocollective.com/1/0/1689/431360/Ecat-flash-storyboard_o.jpg" data-mid="2081419"  border="0" align="left"/&#62; 


see banner: http://www.thefollen.co.uk/_online_advertising/dell/eCatalogue/
 

Email 

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/5011633_Ecat-email.jpg" width="670" height="763" width_o="725" height_o="826" src_o="http://payload.cargocollective.com/1/0/1689/431360/5011633_Ecat-email_o.jpg" data-mid="2081420"  border="0" align="left"/&#62;



Landing pages for best deals for laprops and desktops: 


&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/UXP landing page_lap.jpg" width="670" height="608" width_o="1200" height_o="1090" src_o="http://payload.cargocollective.com/1/0/1689/431360/UXP landing page_lap_o.jpg" data-mid="2119554"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/UXP landing page_desk.jpg" width="670" height="608" width_o="1200" height_o="1090" src_o="http://payload.cargocollective.com/1/0/1689/431360/UXP landing page_desk_o.jpg" data-mid="2119559"  border="0" align="left"/&#62;



Posters to promote Studio laptop cover designs at a NME DJ event: I took some of the laptop covers designs, by cropping and cutting to make them more like individual art work. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/group_covers_w.jpg" width="670" height="165" width_o="807" height_o="199" src_o="http://payload.cargocollective.com/1/0/1689/431360/group_covers_w_o.jpg" data-mid="2282946"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_bei_2.jpg" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_bei_2_o.jpg" data-mid="2219144"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_2a_bei_sm.jpg" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_2a_bei_sm_o.jpg" data-mid="2219145"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_4_bei_sm.jpg" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_poster_4_bei_sm_o.jpg" data-mid="2219146"  border="0" align="left"/&#62;


Stage backdrop banner

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/bk stage_cover_w.jpg" width="273" height="197" width_o="273" height_o="197" src_o="http://payload.cargocollective.com/1/0/1689/431360/bk stage_cover_w_o.jpg" data-mid="2282949"  border="0" align="left"/&#62; Laptop cover

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_4.0x2.5_stage_backdrop_bei_2_sm.jpg" width="670" height="418" width_o="1134" height_o="708" src_o="http://payload.cargocollective.com/1/0/1689/431360/sack the DJ_4.0x2.5_stage_backdrop_bei_2_sm_o.jpg" data-mid="2219147"  border="0" align="left"/&#62;



Dell Fashion magazine spreads: I found this image through a high fashion photography site by a LA based photographer - Melissa Rodwell, I used it to show the clients they can use other images like edgy editorial high fashion photography other than just using product shots. They really bought into the idea, and ended up using the exact same shot. The models were holding handbags in the original image, we retouched them in with Dell Studio laptops.

This ad has featured in all the major female fashion magazines such as Grazia, Marie Claire, Stylist and Elle.


&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/girls_final_sm3.jpg" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/0/1689/431360/girls_final_sm3_o.jpg" data-mid="2220505"  border="0" align="left"/&#62;


Email launch for the Eco-Friendly Dell Studio Hybrid desktops: This email had a great response rate. 

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/week13_hybrid-eco2.jpg" width="650" height="1071" width_o="650" height_o="1071" src_o="http://payload.cargocollective.com/1/0/1689/431360/week13_hybrid-eco2_o.jpg" data-mid="2082038"  border="0" align="left"/&#62;


Rich-media banner: To show the Dell Studio 15 has style as well as colour, the gecko crawls onto the web page and jump into the banner, changes the colour of the laptop and climbs out of the banner 

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/rich-media-page-takeover.jpg" width="670" height="474" width_o="1984" height_o="1404" src_o="http://payload.cargocollective.com/1/0/1689/431360/rich-media-page-takeover_o.jpg" data-mid="2082051"  border="0" align="left"/&#62;


Colour splash interactive banners: to show the different colour range of Dell laptops

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/splash-storyboard.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/1689/431360/splash-storyboard_o.jpg" data-mid="2082076"  border="0" align="left"/&#62;

Press ad 

&#60;img src="http://payload.cargocollective.com/1/0/1689/431360/5011111_FSI_Feb_Splat_2.jpg" width="600" height="849" width_o="600" height_o="849" src_o="http://payload.cargocollective.com/1/0/1689/431360/5011111_FSI_Feb_Splat_2_o.jpg" data-mid="2082135"  border="0" align="left"/&#62;</description>
		
		<excerpt>During my 2 years working on Dell, I have worked on various digital projects, these include microsites,  landing pages, emails,  newsletters, flash/ interactive and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/1689/431360/prt_intro-page.jpg" />

	</item>
		
	</channel>
</rss>